Friday, May 20, 2022

Toyota Motor Europe’s first quarter market share climbs to a record high of 7.6%

Brussels, Belgium – April 26th – Toyota Motor Europe’s (TME) (1) first quarter sales volume of 284,506 vehicles showed a marginal change of -1% year-on-year while outperforming the total market, which declined by -14%. Across the same period, TME achieved its best ever first-quarter market share of 7.6%, an increase of +1% point year-on-year. The strong demand for Toyota and Lexus’s low CO2 electrified line-up continued in a declining market, with TME’s electrified mix increasing to 78% in Western Europe and 69% across total Europe.

Brands and model performance

Toyota sales marginally increased by +1% to 270,913 in the first quarter with 7.2% market share, up +0.8% year-on-year in passenger cars. The brand’s top sellers were Yaris, Yaris Cross, Corolla range and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +21% year-on-year to 185,361 vehicles, accounting for 69% of the total sales mix.

Lexus. sold 13,593 vehicles in the first three months, a volume decline of -29% year-on-year. This performance was largely a result of supply chain shortages. Demand for Lexus models remains very strong and the brand is in position to accelerate sales as supply improves through the year.  Lexus overall electrified mix was 69% and 98% in West Europe. Its SUV line-up of RX, NX, UX and LX represented 85% of total sales.

TME highlights January- March 2022:

·        Total sales: 284,506 (-1% year-on-year)

·        Market share: 7.6% (+1% year-on-year)

·        Total electrified sales: 196,473 (+18% year-on-year)

·        Total electrified mix: West Europe: 79% – East Europe*: 34% – TTL: 68%

Toyota highlights January- March 2022:

·        Toyota sales: 270,913 (+1% year-on-year)

·        Top sellers: Corolla Range (54,936); Yaris Cross (40,977), Yaris (38,976); RAV4 (38,704)

·        Top electrified: Corolla Hybrid Range (46,537); Yaris Cross Hybrid (38,130): Toyota C-HR Hybrid (33,640): RAV4 Hybrid/Plug-in Hybrid (31,655); Yaris Hybrid (30,238).

·        Total electrified sales: 185,361 (+21% year-on-year)

·        Electrified mix: West Europe: 78%, East Europe*: 35% – TTL: 69%

Lexus highlights January- March 2022:

·        Total Lexus sales: 13,593 (-29% year-on-year)

·        Top sellers: UX Range (4,752); NX Range (4,309); RX Range (2,528)

·        Top electrified: UX Hybrid/BEV (4,648); NX Hybrid/Plug-in Hybrid (3,850); RX Hybrid (1,325)

·        Total electrified sales: 11,112 (-10% year-on-year)

·        Electrified mix: West Europe: 98%, East Europe*: 25% – TTL: 69%

Sales for January – March 2022 are listed below:

TOTAL TOYOTA / LEXUS

         284,506

   
TOYOTA

          270,913

Aygo

              7,594

Aygo X

                 119

Yaris (incl. Yaris Hybrid)

            38,976

  Yaris Hybrid

            30,238

Yaris Cross (incl Yaris Cross Hybrid)

            40,977

Yaris Cross Hybrid

            38,130

Corolla H/B & Touring Sports (including Hybrid)

            33,611

  Corolla H/B & Touring Sports Hybrid

            31,719

Toyota C-HR (incl. Hybrid)

            33,640

  Toyota C-HR Hybrid

            33,542

Corolla  SDN (incl. Hybrid)

            21,325

Corolla SDN Hybrid

            14,818

Prius Family

                 468

Prius

                 312

Prius Plug-in Hybrid

                 156

Mirai

                 179

Camry (incl. Camry Hybrid)

              7,908

  Camry Hybrid

              2,682

Supra

                 186

 RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)

            38,704

RAV4 Hybrid

            22,845

RAV4 Plug-In Hybrid

              7,039

Highlander (incl. Highlander Hybrid)

              2,188

Highlander Hybrid

              1,973

Land Cruiser

              8,586

Hilux

            13,630

PROACE (inc PROACE EV)

              8,931

PROACE EV (inc PROACE VERSO EV)

              1,135

PROACE CITY

            11,808

PROACE CITY EV (inc PROACE CITY VERSO EV

                 593

Other models

2,083

   
LEXUS

13,593

IS (incl. IS Hybrid)

                  39

ES (incl. ES Hybrid)

             1,527

   ES hybrid

             1,256

LS (incl. LS Hybrid)

                  20

   LS hybrid

                  20

NX (incl. NX Hybrid)

             4,309

   NX hybrid

             1,927

   NX PHEV

             1,923

UX (incl. UX Hybrid)

             4,752

   UX Hybrid

             4,022

   UX EV

                626

RX (incl. RX Hybrid)

             2,528

   RX hybrid

1,325

RC (incl. RC Hybrid)

                    4

LC (incl. LC Hybrid)

                             75

  LC hybrid

13

GX

                   79

LX

                 260

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