Monday, August 8, 2022

Toyota Motor Europe’s first half-year market share climbs to a record high of 7.6%

Brussels, Belgium – July 19th – Toyota Motor Europe’s (TME) (1) first half year sales volume of 563,067 vehicles, reflects a decrease of -6% year-on-year, outperforming the total market which declined by -19%. Across the same period, TME achieved its best ever first half-year market share of 7.6%, a significant increase of +1% point year-on-year. Customer demand for Toyota and Lexus’ low CO2 electrified line-up continued to grow, TME’s total electrified mix increasing +6% points to reach 76% in Western Europe and 68% across total Europe, up +9% points year-on-year.

Brands and model performance

Toyota sales decreased by -4% to 539,260 in the first six months. The brand’s top sellers were the Corolla range, Yaris Cross, Yaris, C-HR and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +11% year-on-year to 363,962 vehicles, accounting for 67% of the total sales mix.

Lexus sold 23,807 in the first half-year. While customer demand is strong, sales have been impacted by supply chain issues and the suspension of vehicle exports to Russia.  Lexus overall electrified mix increased to 98% in West Europe. RX, NX, UX and LX SUVs represented 88% of total sales.

TME highlights January- June 2022:

·       Total sales: 563,067 (-6% year-on-year)

·       Market share: 7.6% (+1% point year-on-year)

·       Total electrified sales: 383,056 (+8% year-on-year)

·       Total electrified mix: West Europe: 76% – East Europe*: 35% – TTL: 68%

Toyota highlights January- June 2022:

·       Toyota sales: 539,260 (-4% year-on-year)

·       Top sellers: Corolla (104,523); Yaris (85,438); Yaris Cross (77,749); RAV4 (69,548)

·       Top electrified: Corolla Hybrid (85,755); Yaris Cross Hybrid (72,874): Toyota C-HR Hybrid (69,383); Yaris Hybrid (66,722); RAV4 Hybrid/Plug-in Hybrid (55,579)

·       Total electrified sales: 363,962 (+11% year-on-year)

·       Electrified mix: West Europe: 78%, East Europe*: 35% – TTL: 69%

Lexus highlights January- June 2022:

·       Total Lexus sales: 23,807 (-39% year-on-year)

·       Top sellers: UX (7,584); NX (7,469); RX (5,016)

·       Top electrified: UX Hybrid/EV (7,258); NX Hybrid/Plug-in Hybrid (6,786); RX Hybrid (2,918)

·       Total electrified sales: 19,094 (-25% year-on-year)

·       Electrified mix: West Europe: 98%, East Europe*: 22% – TTL: 80%

Sales for January – June 2022 are listed below:

TOYOTA

          539,260

AYGO

              8,105

AYGO X

            20,479

Yaris (incl. Yaris Hybrid)

            85,438

  Yaris Hybrid

            66,722

Yaris Cross (incl Yaris Cross Hybrid)

            77,749

Yaris Cross Hybrid

            72,874

Corolla H/B & Touring Sports (including Hybrid)

            63,280

  Corolla H/B & Touring Sports Hybrid

            60,619

Toyota C-HR (incl. Hybrid)

            69,590

  Toyota C-HR Hybrid

            69,383

Corolla  SDN (incl. Hybrid)

            41,243

Corolla SDN Hybrid

            25,136

Prius Family

                 911

Prius

                 510

Prius Plug-in Hybrid

                 401

Mirai

                 299

Camry (incl. Camry Hybrid)

            10,520

  Camry Hybrid

              4,214

Supra

                 390

 RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)

            69,548

RAV4 Hybrid

            42,640

RAV4 Plug-In Hybrid

            12,939

Highlander (incl. Highlander Hybrid)

              5,019

Highlander Hybrid

              4,736

Land Cruiser

            15,268

Hilux

            28,040

PROACE (inc PROACE EV)

            19,594

PROACE EV (inc PROACE VERSO EV)

              2,093

PROACE CITY

            19,384

PROACE CITY EV (inc PROACE CITY VERSO EV

              1,396

Other models

4,403

LEXUS

            23,807

IS (incl. IS Hybrid)

                   52

ES (incl. ES Hybrid)

              2,472

   ES hybrid

              2,005

LS (incl. LS Hybrid)

                   98

   LS Hybrid

                   98

NX (incl. NX Hybrid)

              7,469

   NX Hybrid

              3,465

   NX PHEV

              3,321

UX (incl. UX Hybrid)

              7,584

   UX Hybrid

              6,203

   UX EV

              1,055

RX (incl. RX Hybrid)

              5,016

   RX Hybrid

              2,918

RC (incl. RC Hybrid)

                   12

LC (incl. LC Hybrid)

                 169

  LC Hybrid

29

GX

                 156

LX

                 779

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Ukraine, Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan). 

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

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