Friday, May 20, 2022

The House of BMW in Milan: BMW Group Design and Mike Meiré present “Tales from a Neo Collective Future” at the Salone del Mobile.

Milan. How can we design technologies that respond to
human needs, given the challenges of the modern world? The House of
BMW has come up with some answers. Located in the heart of Milan’s
fashion district, the company’s dialogue hub will transform into an
experimental artistic space for the Salone del Mobile on 7 – 12 June
and shine a spotlight on connectedness, digitalisation and circularity.

The six-day programme “House of BMW: In residence Mike Meiré
– Tales from a Neo Collective Future”
is made up of
installations, performances, workshops and discussion formats, with
art director, designer, curator and artist Mike Meiré taking the
artistic lead.

“The House of BMW is an ideal location for this interdisciplinary
project,” explains Massimiliano Di Silvestre, President and CEO of BMW
Italy. “Here, technology, design, beauty and innovation share the
stage with sustainability and circularity. And at the centre of it all
is something we have come to appreciate all over again in recent
years: the importance of interpersonal relationships.”

“Tales from a Neo Collective Future” sees the artists Botter, Claudia
Rafael and Anna Deller-Yee reflecting the spirit of the times. Their
contributions tackle the opportunities and challenges of technological
developments by interpreting strategies of digitalisation. During the
Salone del Mobile, the House of BMW will, to this end, transform into
an open space of possibilities where artists and visitors can venture
together into the sphere between perception and poetry, factual and
fantastic. “Art can inspire us as designers to think really radically
about innovation. Design is, in a sense, the combination of art and
technology,” says Adrian van Hooydonk, Senior Vice President BMW Group
Design. “The Salone del Mobile provides an exciting platform where we
can rediscover this symbiosis again and again.”

The Neue Klasse is a standard-bearer for a new
The BMW Group is part of this experience
space, a company navigating transition. The underlying spirit of this
process can be seen very prominently in the BMW i Vision Circular
study car. The fully electric four-seater embodies the BMW Group’s
intention to become the most sustainable manufacturer in the world of
individual premium mobility. It marks the starting point for a whole
new attitude. Circular economy was a factor in its design from day one
of development. The BMW i Vision Circular is not a finished product,
it’s a vision. And that connects it with the artworks in “Tales from a
Neo Collective Future”: Both are blueprints of what could be.

A creative exchange with artists and their work.
BMW Group Design, the House of
BMW, Mike Meiré and the artists he’s selected have come together
behind this philosophy. “As a collective of artists, we want to
provide a productive place to dream and ultimately to create
together,” explains Meiré. The collective includes Lisi Herrebrugh and
Rushemy Botter, founders and creative directors of menswear label
BOTTER. Inspired by their Caribbean roots, BOTTER’s fashion creations
reflect social engagement and environmental awareness, combined with
art and innovation. Berlin-based Claudia Rafael, meanwhile, brings
together the human interface and the possibilities of technology in
her digital art – and uses filters to question existing ideals of
beauty. And Anna Deller-Yee splits her life and work between Germany
and Italy and describes herself as “the designer that paints too
much”. She combines visual and narrative elements of fashion and
painting. In her work, traditional artisan crafts become a toolset to
express her perception of our society.

The House of BMW will be showing the artists’ work at Via Verri 10 in
Milan on 7 – 12 June: In residence Mike Meiré – Tales from a Neo
Collective Future.

In the event of enquiries please contact:

Corporate Communications

Michaela Martinus, Spokesperson BMW Group Design

E-mail:, telephone: +49-89-382-21163

Almut Stollberg, Head of Communication Innovation, Design,
Technology, Digital Car

E-mail:, telephone:  +49-89-382-96543





The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and
more than 194,000 motorcycles worldwide. The profit before tax in the
financial year 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.






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