Thursday, July 7, 2022


  • Rolls-Royce Motor Cars unveils new expanded flagship showroom in
    Doha, Qatar
  • The first in Middle East & Africa region to be remodelled in
    the marque’s new visual identity
  • Consolidates Rolls-Royce’s position as a true House of Luxury
  • Visual language resonates with younger clientele
  • Interior design provides a relaxed and immersive client experience
  • Includes the Bespoke Commissioning Atelier and lounge area with a
    Cabinet of Curiosity feature and hospitality lounge, complemented by
    innovative digital technology and lighting installations

“The new Rolls-Royce Motor Cars Doha showroom represents a
major milestone for the evolution of our brand from an automotive
manufacturer to a true House of Luxury. Our new showroom visual
identity, which we launched last year, offers our clients a fully
immersive experience that takes them to the very heart of our brand
and everything it represents. I am delighted to be here in Doha
today to bring this wonderful concept to the Middle East &
Africa region for the first time.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars

“It has always been our ambition at Alfardan Group to provide
luxury experiences for our clientele and this ambition has no limit.
We strive to be the pioneers in many fields to contribute to the
development of a diversified and prosperous economy, in line with
Qatar National Vision 2030 and under the wise directive of His
Highness Sheikh Tamim bin Hamad Al Thani, Emir of the State of
Qatar. We are proud that Rolls-Royce Motor Cars has chosen the city
of Doha to be the first in presenting the marque’s new look and
visual identity in the Middle East & Africa region, and the
third in the world after London and Shanghai.”

Omar Alfardan, President and CEO, Alfardan Group

Rolls-Royce Motor Cars Doha is delighted to announce
that its new flagship premises in the Qatari capital, Doha, is now
formally open and ready to welcome clients from the past, present and
future. It is the first showroom in the company’s Middle East &
Africa region to be remodelled in the new Rolls-Royce visual identity,
which was officially launched in London and Shanghai in 2021.

The new identity is a key element in the marque’s transformation
from an automotive manufacturer to a true House of Luxury. Designed to
resonate with a clientele that is increasingly younger, self-made and
highly individual, it creates a wholly immersive client experience,
presenting Rolls-Royce’s magnificent products in the relaxed,
welcoming atmosphere of a luxury boutique.

The unique experience begins from the moment of arrival, with an
entrance inspired by the iconic Pantheon Grille adorned with the
Spirit of Ecstasy mascot. The galleria-style interior includes the
Bespoke Commissioning Atelier, where clients can examine, discuss and
select surface finishes, wood veneers, leathers, embroidery threads
and fabrics for their Bespoke commissions. The lounge area features a
‘Cabinet of Curiosities’ filled with intriguing objects and pieces to
spark ideas and conversations as part of the commissioning process.
The ‘Hospitality Lounge’ to the rear provides a relaxed, comfortable
and secluded space where clients can mix and socialise.

Black Badge Cullinan: NEDCcorr (combined) CO2
emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP
(combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg
/ 16.6-15.6 l/100km.

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