Thursday, July 7, 2022

ROLLS-ROYCE MOTOR CARS CELEBRATES BLACK BADGE AT THE FESTIVAL OF SPEED

  • Rolls-Royce Motor Cars will serve a highly contemporary presence
    at the Festival of Speed
  • Bespoke expressions of the full Black Badge product portfolio will
    be presented
  • Collection presented on Festival’s Laundry Green

 

“Each year many clients, friends of the brand and media come
together for the Festival of Speed. With its location, just a
stone’s throw away from The Home of Rolls-Royce on the Goodwood
Estate, the Festival of Speed is a very important event for the
brand. This year, our full Black Badge portfolio will be displayed
at the event on the Laundry Green. I am delighted to showcase such
highly Bespoke cars in vivacious colours and luxurious hues,
testament to the creativity of our artisans, designers and
engineers.”

Boris Weletzky, Regional Director UK, Europe, Russia and
Central Asia, Rolls-Royce Motor Cars

Visitors attending the Festival of Speed will
experience the global public debut of the full Black Badge product portfolio.

Displayed on the Festival’s Laundry Green, adjacent to Goodwood
House, will be a selection of highly Bespoke commissions – Black Badge
Wraith, Black Badge Dawn, Black Badge Cullinan and the purest
expression of a Rolls-Royce Black Badge to date, Black Badge Ghost.
Each commission reveals an owner’s aesthetic sensibilities and the
marque’s peerless craftsmanship.

BLACK BADGE

Launched in 2016, Black Badge is Rolls-Royce’s response to a new
type of client. A permanent Bespoke treatment to its motor cars, these
products are darker in aesthetic, more urgent in personality and
dramatic in material. Designed with more torque, control and power,
Rolls-Royce Black Badge is for those who reject conformity and live on
their own terms. It is for the innovators, trailblazers, rule-breakers
— and above all — those who dare. Since its introduction, more dynamic
patrons of luxury have responded by pushing the boundaries of the
marque’s bold alter-ego through their own Bespoke commissions.

Black Badge, the highly successful alter ego of Rolls-Royce, now
represents 27% of commissions worldwide and is codified by the
mathematical symbol that represents a potential infinity. This
graphic, also known as a Leminscate, was applied to Sir Malcom
Campbell’s record-breaking Rolls-Royce powered Blue Bird K3 hydroplane
and the marque’s designers nominated this hallmark for Black Badge
motor cars to reflect their own unrelenting pursuit of power and the
infinite possibilities that darkness provides. Today it can be found
within the Black Badge motor car’s interior.

For this year’s Festival of Speed, Rolls-Royce presents five new
powerful creations, inspired by its clients’ desires.

BLACK BADGE GHOST

Launched in late 2021, Black Badge Ghost is the marque’s purest
and most technologically advanced Black Badge motor car yet.

A Galileo Blue and Black exterior finish was selected to signify
the dramatic intent of this Black Badge Ghost commission. Striking Red
brake callipers and a single wheel centre pinstripe in Galileo Blue
confidently resolve the aesthetic exterior. The blue theme is carried
through to the interior, with the seat piping and Bespoke interior
leather in Galileo Blue.

The second Black Badge Ghost model is on display in the VIP
area, its vibrant Lime Green coachwork creating a striking contrast
against its dark carbon fibre Spirit of Ecstasy.

BLACK BADGE CULLINAN

Named after the world’s largest rough Diamond, Cullinan is a
super-luxury SUV, designed to make luxury travel effortless
everywhere. Since its launch, Black Badge Cullinan has embarked on a
remarkable Bespoke journey, and a unique Black Badge Cullinan has been
created for the event. The commission reconciles the notions of
utility, power and effortlessness that Black Badge Cullinan embodies.
Presented in Dark Olive with a single Mandarin coachline and Mandarin
brake callipers, the signature Black Badge design flourishes,
including a milled carbon fibre Spirit of Ecstasy, and 22-inch Black
Badge wheels embolden the exterior aesthetic.

BLACK BADGE DAWN

Black Badge Dawn is the most uncompromising expression of
open-top luxury in the world. Presented in a striking two-tone,
Jasmine with Black, this commission embodies the notions of adventure
and freedom. This bold and powerful two-tone treatment is also applied
to the steering wheel, and the flanks of its bold coachwork are
underscored by 21-inch Black Badge wheels.

BLACK BADGE WRAITH

Black Badge Wraith presents an intoxicating manifestation of the
world’s most powerful Rolls-Royce. The athletic prowess of the luxury
Grand Tourer meets an irresistible dynamism, sculpted for those who
dare to defy convention. Black Badge Wraith is presented in Tucana
Purple, with the upper body in Black. A Mandarin coachline showcases
the marque’s surface finish capabilities. Inside, a Mandarin and Black
theme creates a dramatic and powerful aesthetic.

In addition to the four cars presented on the stand, a
Rolls-Royce Black Badge Ghost will take to the hill climb up to four
times a day in the exclusive ‘First Glance’ showcase. Further
demonstrating Black Badge’s agility, a Rolls-Royce Black Badge Wraith
will join the cars in the ‘Michelin Supercar Run’. Both motor cars can
be viewed in their Paddocks between their scheduled high-speed outings.

Other Rolls-Royce motor cars attending the Festival of Speed
include a Black Badge Dawn as a Courtesy Car and a Black Badge
Cullinan as a Festival Course Safety Car.

Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel
consumption: 17.5 mpg / 16.1 l/100km; WLTP (combined) CO2 emission:
370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.

Black Badge Dawn: NEDCcorr (combined) CO2
emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP
(combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg
/ 16.9-16.8 l/100km.

Black Badge Cullinan: NEDCcorr (combined) CO2 emission: 341
g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km WLTP (combined) CO2
emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.62-15.6 l/100km.

Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km;
Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2
emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.

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