Thursday, July 7, 2022

On the occasion of Art Basel in Basel 2022 Superblue and BMW i present Rafael Lozano-Hemmer: “Pulse Topology”. This art installation uses new technology to create an immersive chorus of 6,000 heartbeats.

Munich/Basel. On the occasion of Art Basel in Basel
2022, Superblue and BMW i are proud to present the latest biometric
artwork in an ongoing series by Mexican-Canadian artist Rafael
Lozano-Hemmer. The installation “Pulse Topology” invites visitors to
enjoy the poetry of a human-centric approach to technological
innovations. “Pulse Topology” will be presented in the foyer of Design
Miami/ Basel from June 14 to 19. Furthermore, BMW will be presenting
the seventh edition of the BMW Art Guide by Independent Collectors at
the event. As an official partner of the Art Basel in Basel show, BMW
will again provide a VIP car service. 

Rafael Lozano-Hemmer, Superblue and BMW i share a vision to create
forward looking experiences that look towards a sustainable future
where art and technology can create human experiences for retreat, joy
and social connection. A foremost principle for BMW i is creating a
new understanding of luxury into an era that will be shaped by
groundbreaking innovations in the fields of sustainability and
digitalization. Central to this reinterpretation is the BMW i7 which
has inspired the collaboration.

Rafael Lozano-Hemmer’s “Pulse Topology”
“Pulse
Topology” is composed of 6.000 lightbulbs suspended at different
heights, creating a series of crests and valleys – an intimate
landscape that visitors are invited to traverse. Each lightbulb
glimmers to the pulse of a previous participant. Custom-made pulse
sensors record visitors’ new heartbeats; when a participant interacts
with the installation, their pulse is added to the canopy of
recordings above them, replacing the oldest recording.

Forming a platform for self-representation, in “Pulse Topology”
individual heartbeats come together to create an immersive chorus of
light and sound. Translating an interior force to an exterior form,
Lozano-Hemmer makes tangible the otherwise invisible register of the
heartbeat, which glows and then fades in the spirit of a memento mori.
Lozano-Hemmer’s visionary application of biometrics in new, unexpected
contexts reveals the creative potential of cross-disciplinary
collaborations between the spheres of art and science.

Recognized for his participatory installations Lozano-Hemmer’s works
are activated by viewers’ real-time biometric data such as their
heartbeats, breaths, voices or fingerprints – pushing the nature of
public engagement to its very limits. This presentation in Basel,
Switzerland, will be “Pulse Topology’s” first exhibition in Europe,
and the largest to date.

Inspired by conversations with BMW engineers and designers,
Lozano-Hemmer and his studio will use the same technology as in “Pulse
Topology” to activate the BMW i7’s interior with a visitor’s heartbeat
tangible in light, sound and graphics. This symbiotic relationship can
be seen as an extension of the i7’s use of light to create a
meaningful connection with its driver.

The new BMW i7 has inspired the collaboration with Rafael
Lozano-Hemmer:  The all-electric sedan clearly demonstrates how an
exclusive driving experience, and the ultimate feeling of on-board
wellbeing can be combined with the fields of sustainability and
digitalization. A human-centered approach to the use of light both in
the exterior and interior shapes the individual experience here as
well. The iconic kidney grille and crystal headlights glimmer when the
driver approaches their car, and a light carpet is revealed upon
opening the door. The interior of the vehicle is illuminated in
different scenarios selected by the driver according to the mood they
wish to immerse themselves in – Relax, Expressive or Sport.

With this presentation, BMW i and Superblue build on their
collaborative work at the junction of immersive experiences, art and
technology following the successful premiere of DRIFT’s “Franchise
Freedom” at Art Basel in Miami Beach 2017 and Random International’s
“No One is an Island” at Frieze London 2021.  

The 7th BMW Art Guide by Independent
Collectors
On the occasion of Art Basel in Basel and the
launch of the new BMW 7 Series, BMW will also unveil the seventh
edition of the BMW Art Guide by Independent Collectors in the Foyer of
Design Miami/ Basel on June 15. The expanded new edition of the BMW
Art Guide is a one-of-a-kind exploration to private collections
accessible to the public worldwide and illustrates 304 private
collections in 51 countries and 224 cities – some of which are opening
their doors for the very first time. The venues include vibrant
metropolises in Europe and Africa, Asia and America, and places well
off the beaten track – from the heights of the Swiss Alps to the
depths of the Norwegian fjords. The 7th BMW Art Guide by
Independent Collectors is published by Hatje Cantz and also available
as an e-book.

To visit the exhibition please note that entrance tickets are
required:
Rafael Lozano-Hemmer’s “Pulse Topology”
at Design
Miami/ Basel, Eventhall 1.0 South, Messe Basel

June 14 – 19 (entrance possible with Art Basel in Basel First Choice
or Preview as well as Design Miami/ VIP tickets and public Design
Miami/ tickets)

Tuesday – Wednesday, 11am – 8pm
Thursday – Sunday, 11am – 7pm

If you have any questions, please contact: 

Prof. Dr Thomas Girst
BMW Group Corporate and Governmental
Affairs
Head of Cultural Engagement
Telephone: +49 89 382
24753
Email: Thomas.Girst@bmwgroup.com

www.press.bmwgroup.com/global
E-Mail:
presse@bmw.de

Sarah McNaughton
Superblue
Resnicow and
Associates
Telephone: +1 212 671 5161
Email: superblue@resnicow.com

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