Thursday, July 7, 2022

New design, new name: exciting camouflage livery with traditional elements for the BMW M Hybrid V8.

Munich. Ahead of the testing phase for the LMDh prototype for
the 2023 season in the IMSA WeatherTech SportsCar Championship, BMW
M Motorsport announces the name, the design, and an exciting
camouflage livery for the car. The BMW M Hybrid V8 will sport a look
designed by BMW Group Designworks, and celebrates the history of BMW
M Motorsport in North America while defining a dynamic hybrid
electric future. Key information for fans is that the prototype is
clearly recognizable as a BMW M car.


This message is echoed by Franciscus van Meel, CEO of BMW M GmbH:
“The most critical task and the greatest challenge for the design team
in the LMDh programme design team was that the prototype must be
clearly recognisable as a BMW M Motorsport car. And I can say this to
all the fans, just one look is enough to confirm that the BMW M Hybrid
V8 is a BMW. It clearly carries the genes of BMW M. I also love the
camouflage livery with its references to the great history of the
brand in North America. Congratulations to the design and aerodynamics
departments at BMW M Motorsport and Dallara on their great work. I can
hardly wait to see the BMW M Hybrid V8 on the track soon.”

The hallmark of the design for the BMW M Hybrid V8 is the wide
kidney. In addition, it boasts typical BMW M design elements such as
the nested 50th anniversary logo on the hood, twin BMW icon lights,
dynamic body side, Hofmeister kink window graphic, M ‘hook’ mirrors
and the tail-lights. The camouflage livery in which the BMW M Hybrid
V8 will complete its testing, contains many elements from five decades
of motor racing history in North America. The images of iconic
racecars – the 1976 BMW 3.0 CSL, the 1981 BMW M1/C, the 1978 BMW 320i
Turbo, the 1986 BMW GTP, the BMW M3 E36 GTS-2, the BMW Z4 GTLM and the
BMW M8 GTE – create a graphic mosaic which obscures the shape of the
BMW M Hybrid V8 to maintain competitive IP during development testing.

“My team’s job was to make the BMW M Hybrid V8 look like a BMW, and
embrace every opportunity to make it also perform like one on the race
track,” said BMW Group Designworks Global Automotive Director Michael
Scully. “The design is rooted in BMW’s DNA of purposeful, efficient
performance, and the exterior’s bold, determined character invokes
BMW’s frontiersmanship of turbo power, now united with an optimised
hybrid electric powertrain. The camouflage livery celebrates the 50
Years of M by commemorating the great cars of BMW’s storied history in
IMSA racing while uniquely cloaking the BMW M Hybrid V8’s
future-facing exterior geometry and technologies during the critical
on-track development phase of the project. If you look closely you’ll
discover multiple winners of the Daytona 24 Hours, as well as the very
first purpose-built IMSA GTP car from 1981, the BMW M1/C. We’ll
follow-up this camouflage with a works livery that exemplifies the
dynamism and excitement of hybrid electric-powered competition.”

More details about the design process in the new ‘MBEDDED’

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