Friday, May 20, 2022

LINCOLN STAR CONCEPT NEW FULLY ELECTRIC VEHICLES FROM LINCOLN BY 2025.

LINCOLN STAR CONCEPT NEW FULLY ELECTRIC VEHICLES FROM LINCOLN BY 2025.

With a sleek, aerodynamic silhouette and connected cabin experience, the Lincoln Star Concept debuts globally today, hinting at the brand’s design language for its future electric vehicles.

“This is a shining example of what happens when we combine Lincoln luxury with flexible electrical architecture to create unimaginable experiences for customers,” said Jim Farley, president and CEO, Ford Motor Company. “We can truly revolutionize how people engage with the brand and scale it across an exciting lineup of products that catapult Lincoln into the digital, connected age.”

Inside and out, the Lincoln Star concept introduces new design language, with Lincoln’s core tenets of beauty, human, gliding and sanctuary on full display. These tenets will help guide Lincoln’s future design, and by mid-decade, Lincoln plans to deliver three new fully electric vehicles, meaning that more than half of its global volume will be zero emissions vehicles, and it will add a fourth by the end of 2026.

As Lincoln moves toward an electric future, it is equally focused on keeping its current portfolio fresh and introducing new clients to the brand. Lincoln reported its best annual global sales in 21 years, up 7% over 2021, and plans to build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.

“As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of fully electric vehicles,” said Joy Falotico, president, Lincoln. “It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space – a true place of sanctuary – for our clients.”

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