Saturday, May 21, 2022

International collaboration develops progressive vision for urban production at the BMW Group

Munich. BMW Munich – Urban Production is an
international architecture competition organised by the BMW Group in
close cooperation with the City of Munich. The aim is to realise
outstanding, future-ready production in the urban setting of the
company’s home plant in Munich. The competition has now finished
successfully, with the two winning architects’ practices – OMA of
Rotterdam and 3XN of Copenhagen – opting to jointly develop their
designs. Unique and progressive in form, their collaboration will
combine the best of their respective winning designs, which will then
serve as the basis to develop a masterplan.

As part of its transformation for electromobility and the LEAN.
GREEN. and DIGITAL. approach of the BMW iFACTORY, Plant Munich will
receive new assembly and logistics halls and a new bodyshop. The
planned structural optimisations and their associated production
processes will be extremely flexible and efficient, digitalised, and
highly sustainable to fully prepare the plant for production of the
upcoming Neue Klasse.

“Our decision to choose two winners in this architecture
competition has turned out to be spot on. Architecture creates new
space for collaboration and offers creative approaches to solutions
for meeting the social and industrial challenges of the future. We see
the architects’ vision of urban production as being a bit like an
architectural ‘Vision Vehicle’: it presents a credible image of what
the BMW Group’s home plant in Munich could look like in the future and
shows how it can be integrated even more closely and seamlessly into
the surrounding area and city. This is our way of taking
responsibility for our associates and our immediate environment,” said
Ilka Horstmeier, BMW AG Board Member for HR and Labour Relations Director.

“The entire automotive industry is in the middle of a transformation
to electromobility, in which digitalisation and circularity also have
a key role to play. Over its 100-year history, the BMW Group’s home
plant in Munich has undergone numerous changes but none as extensive
as this. This vision reaffirms the BMW Group’s strong commitment to
such a unique production location in the middle of Munich,” said Milan
Nedeljković, BMW AG Board Member for Production. “With the BMW
iFACTORY, production at the BMW Group is offering a clear view into
the automotive production of the future. Efficiency, sustainability
and digitalisation will combine to create a unique manufacturing
campus where people, production but also the residential and the
industrial will coexist in symbiosis.”

Referring to the vision, Dieter Reiter, Lord Mayor of Munich, said:
“The strengths of the two original designs complement each other to
produce a convincing vision for the BMW plant in Munich. By
integrating the plant campus into its surroundings, the forthcoming
masterplan will do justice to its special location in the middle of
our city, and neighbours living nearby will benefit. As it advances
towards the future of mobility, BMW is developing a climate-neutral
plant and reaffirming its strong commitment to the Munich site. I am
very pleased indeed, not least because of the many people who will
work there.”

Rem Koolhaas, OMA founding partner: It’s a privilege to work on a
project that gives us the opportunity to try a genuine relationship
between the factory and the city, and to consider how architecture can
accommodate the changing role of the worker, how robots and machine
can work together.

“We believe that architecture should always aspire to give something
back to the city. We see great potential for integrating the BMW Group
production campus into the surrounding city, by creating a public park
on the northern perimeter, introducing new entrance pockets inviting
the public onto the site, and complementing the iconic skyline towards
the Petuelring. Our vision fuses the technological advances of the BMW
Group car production with a human-centric and sustainable design for
the future production campus. It is a green, diverse, transparent,
human and, not least, sustainable future for the Munich campus,” said
Jesper Bork of 3XN.

In their visionary proposal, OMA and 3XN present a union of
production and the urban environment, laying the foundation for the
site’s progressive development and for efficient vehicle production at
the BMW Group. Public footpaths in the north of the campus will create
a suitable transition to the nearby residential areas and successfully
embed the future plant into the surrounding cityscape. The entire
façade is visualised as transparent and open, offering a view of
automotive production of the future.

The architects’ vision of urban production gives the BMW Group’s home
plant a new face and makes it a new go-to location. The new main
entrance on Lerchenauer Straße could be linked to the Olympic Park by
a bridge and, along with the Olympic Centre bus station, it would
optimise routing for employees and visitors. The new central building
is envisaged as a hub at the heart of the plant, with open-plan work
areas that link associates and the production technologies.

In the future, human and logistics flows could be separated and take
place on different levels, potentially enhancing efficiency and
arranging production processes in line with the idea of the value
flow. Redesigned, the various levels could open up natural green
spaces that will help regulate the micro-climate inside the plant and
also support water retention. Sustainability is not just a key design
principle within the holistic approach of the architects but also
fundamental to the masterplan. To help future-proof the working and
production environment at Plant Munich for the longer term, the
architects’ proposal also integrates associate training and
development, as a fundamental component.

At the BMW Group’s home plant in Munich, content transformation and
architectural development go hand in hand and serve to secure the
future of the site and its jobs. By preserving and modernising the
existing plant, the BMW Group is once again reaffirming its social
responsibility. The envisioned structures integrate social,
environmental and economic sustainability in equal measure, with all
three aspects being further concretised in the masterplan.


Members of the competition jury

The members of the competition jury were: Dieter Reiter, Lord Mayor
of Munich; BMW AG Board Members Ilka Horstmeier and Dr. Milan
Nedeljkovic; Prof. Elisabeth Merk (University of Florence), Planning
Director of the City of Munich; various renowned architects, landscape
architects, transport planners, and further representatives of the
Munich City Council and District Committee 11, Milbertshofen/Am Hart.


OMA is an international practice in the field of architecture
and urban development. Its AMO research and design studio also applies
architectural thought to domains beyond architecture.

OMA was founded in 1975 by Rem Koolhaas with Elia and Zoe Zenghelis
and Madelon Vriesendorp. Rem Koolhaas is also a professor at Harvard
University and the Central Academy of Fine Arts in Beijing.

Today, OMA is directed by eight partners: Rem Koolhaas, Reinier de
Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van
Duijn, Jason Long and the managing partner and architect David
Gianotten. It has offices in Rotterdam, New York, Hong Kong, Doha and Australia.

Current projects by OMA include the upgrade of the Kaufhaus des
Westens (KaDeWe) in Berlin, The Factory in Manchester, the Hangzhou
Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

For the BMW Munich – Urban Production architecture competition, OMA
was supported by Vogt Landschaftsarchitekten GmbH of Berlin,
Systematica S.r.l. of Milan, Transsolar Energietechnik GmbH of Munich,
Ingenieursgesellschaft Prof. Dr. Sieker mbH of Hoppegarten,
knippershelbig GmbH of Berlin and Büro Stanek, also of Berlin.

3XN was founded in 1986 and has over 30
years’ experience in the creation of cultural, office and residential
structures that have a positive impact on human behaviour,
productivity and social interaction. In 2007 3XN was extended with the
addition of its own research and innovation department, GXN
Innovation, whose work in the fields of behavioural research, and
circular and parametric design directly influences the designs and
strategies of 3XN to meet the challenges of the 21st
century. Driven by its Scandinavian approach, 3XN has grown over the
years to a company of 180 architects and researchers from 25 different
countries, who have local and international experience.

3XN is headquartered in Copenhagen and has offices in Sydney, New
York, London and Stockholm. Its global capacity allows it to create
architectures which employ global best practices while respecting
local cultures and new perspectives.

For the BMW Munich – Urban Production architecture competition, 3XN
was supported by the landscape architecture and urban planning company
Latz + Partner of Kranzberg, WSP Deutschland of Munich, GXN of
Copenhagen and the auditing company Harald Niemöller Prüfgesellschaft, Munich.

If you have any questions, please contact:

Corporate Communications


Tim Holzmüller, Press Spokesperson, BMW Group Sport Engagement, Real Estate

Mobile: +49-151-601-33309


Hanns Huber, Communications Production Network BMW Group

Mobile:   +49-151-601-31181





The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and
more than 194,000 motorcycles worldwide. The profit before tax in the
financial year 2021 was € 16.1 billion on revenues amounting to
€ 111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.






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