Munich/Cannes. Red carpet excitement for over three
quarters of a century on the Côte d’Azur. When the 75th Cannes
International Film Festival takes place from 17 to 28 May 2022, BMW
will play a prominent role: For the first time, the BMW Group is
entering into a partnership with the world’s most renowned film and
art festival and will provide the official festival fleet with 163
“The partnership with BMW points exactly in the direction in
which the Cannes International Film Festival would like to develop in
order to meet its responsibility towards climate challenges,”
explains Samuel Faure, responsible for the festival’s partnerships.
“BMW is an iconic brand that has been very present in many films
for decades, symbolising elegance, performance and luxury, while also
being one of the pioneers of electrification. We’ve noticed a strong
demand for electric vehicles during the festival in recent years and
in BMW we’ve finally found a partner who can meet it.”
As part of the new partnership, BMW is offering international guests,
VIPs and stakeholders the unique opportunity to experience the
extensive fleet of premium electric vehicles up close. The BMW Group
will be in charge of transfers between the airport, various event
locations and hotels with exciting and varied models such as the BMW
iX, BMW i4 or BMW iX3.
The first car featuring an integrated cinema.
The automotive star on the red carpet will clearly be the new BMW i7,
which can be experienced on the road for the first time since its
world premiere on 20 April. Three of these all-electric sedans will be
on the road in the city, while one will be on display in the entrance
hall of a hotel on the legendary Boulevard de la Croisette. The BMW i7
defines a completely new level of top-of-the-range design and
technology. Like no BMW vehicle before it, it stands for a new
understanding of luxury that includes the needs and well-being of the
passengers as well as advanced digitalisation and sustainability along
the entire value chain.
With the powerful and virtually silent drive of its two electric
motors on the front and rear axles, the BMW i7 delivers luxurious
driving pleasure with zero emissions and a range of up to 625
kilometres according to the WLTP test cycle. The highlight in the
interior is the BMW Theatre Screen, a 31.3 inch panoramic display in
32 : 9 format with 8K resolution that extends from the roof lining and
transforms the second row of seats into an exclusive cinema lounge.
Cinema lovers can call up their very own personal video streaming and
favourite film programme on their way through the festival city and
enjoy the in-car entertainment of the future.
“The film festival and the BMW i7 with its large theatre screen
are a perfect match and complement each other, especially as our
commitment to the film business has a long tradition”, is how Jens
Thiemer, Senior Vice President Customer & Brand of BMW AG
describes the new partnership. “The International Film Festival
is also an important platform for us because our target group is right
here now. And it is very close to our hearts to bring more
sustainability and luxury to the festival through our electric fleet.“
BMW automobiles have cut a fine figure on the big screen over 30,000
times: They have appeared in so many films and documentaries over the
years, contributing to the worldwide recognition of the BMW brand. The
many appearances of BMW 7 Series and 5 Series sedans in spy thrillers
are unforgettable. The BMW M models in the Mission Impossible films
are always an impressive sight to see. And in current in-house
productions such as the 2021 Christmas film or the 2022 Super Bowl
commercial, the BMW iX also appears side by side with Hollywood stars.
There’s no doubt about it: If you’ve been to Hollywood, you’ll feel
right at home on the red carpet on the Côte d’Azur.