Thursday, May 26, 2022

BMW Group working with MCBW: interactive dialogue formats focus on social upheavals

Munich. Ever since the Munich Creative Business Week
(MCBW) was founded in 2012, the BMW Group has been a committed
cooperation partner of Germany’s largest design event, which will be
taking place from 14 to 22 May. More than 100 exhibitions, streams,
workshops and conferences shape this international showcase of
Bavaria’s creative and design industries. As Munich’s largest employer
and driver in the field of design, creative exchange with the public
and the professional audience is particularly important for the BMW
Group, which is why it will also be represented this year with
innovative formats. 

This year’s MCBW theme of “Moving Horizons” captures the core of the
BMW Group’s design philosophy: “The horizon is an ever-changing
reference point on our path, promising us more sustainability, more
digitality and more personal experiences,” says Adrian van Hooydonk,
Head of BMW Group Design. “We are embracing this path to the future of
mobility with courage, confidence and optimism.” The Munich Creative
Business Week is the ideal platform for creative exchange, discussion
and inspiration.

How do you give form to social transformation?

In the “New Modes” panel, futurist Anab Jain, Superflux
Designstudio, art historian Dr Angelika Nollert, Director of Die Neue
Sammlung, and Adrian van Hooydonk, Head of BMW Group Design, will
discuss design pieces from the recently opened X-D-E-P-O-T of Die Neue
Sammlung (The New Collection) – The Design Museum. The pieces give the
conversation a tangible element – design is not merely discussed but
also engaged with. In this way, they explain how new forms demonstrate
social change.

“WORK Moment” inspired by the MINI Vision
Design should not only be appealing, but
ideally promote creative collaboration between people. What does an
innovative, flexible working environment inspired by the MINI Vision
Urbanaut space really look like? Steelcase, an expert in innovative
work environments, took this challenge on and presents various
concepts to illustrate this during this year’s MCBW. Michael Held,
Director of Design Global Furniture at Steelcase and Christian Bauer,
Head of MINI Interior Design talk about how they design spaces to make
these more liveable.

Will the steering wheel of the future be a cuddly
MINI and the ECAL/University of Art and Design
Lausanne have set themselves the task of reinventing the wheel, so to
speak. In a spectacular design study, they explored the question of
what the steering wheel of the future will look like. From voice
recognition and a cuddly toy look to pizza boxes, the “Rethinking the
Wheel” exhibition has many intriguing answers in store.

“Design follows Function” becomes “Design follows
Participants can then design and create for
themselves in the MakerSpace. BMW Group Design invites visitors to the
Rube-Goldberg Workshop at Munich Urban Colab. A place where ideas and
innovations are brought to life with tools, software and machines in
the form of prototypes and small series. “Design must manage to be
relevant, as the fulfilment of an experience that has meaning,”
explains Werner Haumayr, Vice President of BMW Group Design Concept
and Integration and New Cluster Architecture Experience.

Breaking up traditional ways of seeing in the urban
Designworks, the BMW Group’s innovation studio,
is exploring the theme of “Moving and Arriving in Urban Space” at an
evening event in the Schwabing studio. Here, the team explores the
question of what we are looking for in the urban environment, the
places where we like to settle and the things that anchor us so that
we do not get lost in urban space. For the first time, an innovative
collection of seating and lighting solutions is presented for the
urban environment that challenges conventional ways of seeing street
furniture and breaks down traditional perceptions by shifting our
visual horizons in the city.

Metaverse: The future of human interaction.
Welt presents the FUTURE FORUM as part of MCBW with exciting talks
including on the metaverse – The Future of Human Interaction, which
can be attended physically or virtually. Experts including Anika
Meier, columnist, Christian Mio Loclair, Managing Director / &
Creative at Waltz & Binaire, Susanne Päch, author, Corinna Exner,
User Interface Design, BMW Group, and other guests will share their
knowledge about the metaverse and discuss how companies can use this
virtual world to offer customers a new means to experience and
interact with products.

Circularity and sustainability at the BMW
Visitors to RE:BMW Circular Lab can also immerse
themselves in the topic of “circularity” at BMW Welt in a whole new
way and gain an authentic insight into how the BMW Group is moving
towards holistic sustainability. In the process, they get to know the
innovation icons of Circular Design at BMW: the new CIRCULAR HEROES
are exhibited on site as exclusive sculptures.

The BMW Museum’s sustainability exhibition Re:Imagine is dedicated to
the milestones and visions of sustainable mobility of the BMW Group.
Thirty exhibits over 1,000 square metres of exhibition space address
the trends, challenges and opportunities of the future of mobility. 

The events at a glance:
Rethinking the Wheel: Exhibition

Where? MINI Pavillon, Lenbachplatz 7A
Sat 14 May/Sat 21 May, 10:00 a.m. – 4:30 p.m. and Mon 16 May –
Fri 20 May, 10:00 a.m. – 6:30 p.m.

What will the steering wheel of the future look like? MINI and
the ECAL/University of Art and Design Lausanne have found intriguing
answers to this question in a spectacular design study.
information here

Guided tour of the Re:Imagine sustainability exhibition

Where? BMW Museum, Am Olympiapark 2
Sat 14 May – Sun 22 May (except 16 May), 5:00 p.m. – 5:45 p.m.

The new exhibition entitled “RE:IMAGINE. We make BMW
sustainable.” is dedicated to the milestones and visions of
sustainable mobility of the BMW Group.
Register here

Steelcase x MINI Design – the MINI Vision Urbanaut goes WORK
Where? Steelcase AG, Brienner Str. 42
Mon 16 May – Fri 20 May (except 17 May), 9:00 a.m. – 10:00 a.m.

“Good Morning Cappuccino” campaign: what do you think an
innovative, flexible working environment – inspired by the MINI Vision
Urbanaut space – looks like? Steelcase invites you to this event
together with experts from MINI Design and presents various
Register here

RE:BMW Circular Lab @ Campus BMW Welt: Experience circularity sustainably

Where? BMW Welt, Am Olympiapark 1
Mon 16 May – Tue 17 May, 3:00 p.m. – 4:30 p.m.

RE:THINK. RE:USE. RE:DUCE. RE:CYCLE: Experience four sustainable
principles of the future!
Event information here

What is the metaverse – the beginning of a new
Where? FUTURE FORUM of BMW Welt, Am Olympiapark 1
Mon 16 May, 5:00 p.m. – 6:30 p.m.

Although authors and thought leaders first conceptualised a
metaverse decades ago, we are now only at the beginning. But it is
coming on in leaps and bounds. Live panel and livestreamed here

Get metaversed – follow us into a digital new world!

Where? FUTURE FORUM of BMW Welt, Am Olympiapark 1
Tue 17 May, 5:00 p.m. – 6:30 p.m.

Immersive art and design experiences are among the major trends
of recent years – thanks to the fusion of the real and virtual worlds.
Live panel and livestreamed here

Panel discussion: New Modes – inspired by Die Neue Sammlung
and BMW Group Design

Where? Die Neue Sammlung – The Design Museum, Türkenstr. 15
Tue 17 May, 7:00 p.m. – 8:00 p.m.

Anab Jain, Dr. Angelika Nollert and Adrian van Hooydonk reveal
the possibilities of design to give form to social transformations, in
dialogue with exhibits from Die Neue Sammlung.
Register here

Steelcase: Design talk “Clever use of space”

Where? Steelcase AG, Brienner Str. 42

Wed 18 May, 6:00 p.m. – 8:00 p.m.
Michael Held
(Director of Design Global Furniture, Steelcase) and Christian Bauer
(Head of MINI Interior Design)
Register here

Rethinking the Wheel: Event

Where? MINI Pavillon, Lenbachplatz 7A
Thu 19 May, 6:00 p.m. – 10:00 p.m.

Christian Bauer, Head of Interior Design MINI, and Alexis
Georgacopoulos, Director of ECAL/University of Art and Design
Lausanne, address how we will interact with our cars in the future and
how we will steer them.
Register here

Typology: unexpected urban experiences

Where? BMW Group Designworks, Infanteriestrasse 11A
Thu 19 May, 7:00 p.m. – 9:00 p.m.

An evening on the topic of “New Experiences in Urban Space” and
presentation of a collection of seating and lighting solutions for the
urban environment that challenges conventional ways of thinking about
street furniture.
Register here

Rube-Goldberg workshop in the MakerSpace

Where? MakerSpace at Munich Urban Colab, Freddie-Mercury-Str. 5
Sat 21 May, 4:00 p.m. – 8:00 p.m.

BMW Group invites you along: “Design follows function” becomes
“Design follows experience”. Create, invent and see how everything is
interdependent – and in the end leads to new experiences –
Register here

If you have any questions, please contact:

Corporate Communications

Michaela Martinus, BMW Group Design Press Officer

Telephone: +49 89 382 21163


Almut Stollberg, Head of Communication Innovation, Design,
Technology, Digital Car

Telephone: +49 89 382 96543







The BMW Group

The BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles with its BMW, MINI, Rolls-Royce and BMW
Motorrad brands, and a provider of premium financial and mobility
services. The BMW Group production network comprises 31 production and
assembly plants in 15 countries; the company has a global sales
network with representatives in over 140 countries.

The BMW Group achieved global sales of more than 2.5 million
automobiles and over 194,000 motorcycles in 2021. Earnings before tax
in the 2021 financial year amounted to EUR 16.1 billion and turnover
was EUR 111.2 billion. The company employed 118,909 people worldwide
as at 31 December 2021.

Long-term thinking and responsible action have always been at the
heart of the BMW Group’s economic success. The company set its course
for the future very early on and consistently places sustainability
and resource conservation at the centre of its approach – from the
supply chain and production right up to the end of the use phase of
all its products.






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